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National Equipment League Privacy Policy

Effective Date: 09.01.2025

EquipmentLeague.com (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our website, services, and related platforms (collectively, the “Services”).

PRIVACY POLICY

1. Information We Collect

We may collect the following types of information when you use our Services:

  • Personal Information You Provide:
    • Name, email address, phone number, company details, mailing address.
    • Payment and billing information (when making purchases, sponsorships, or event registrations).
    • Content you submit (e.g., forms, contest entries, customer service inquiries).
  • Automatically Collected Information:
    • IP address, browser type, device type, and operating system.
    • Pages visited, links clicked, time spent on the site, and referring website.
    • Cookies and similar tracking technologies.
  • Third-Party Data:
    • Information from advertising partners, analytics providers, or social media platforms (if you connect your account).

2. How We Use Your Information

We use your information to:

  • Provide and improve our Services, events, and content.
  • Process registrations, payments, and sponsorships.
  • Communicate with you (including newsletters, promotions, and event updates).
  • Personalize your experience and deliver relevant content.
  • Analyze usage trends and improve site functionality.
  • Maintain security, prevent fraud, and comply with legal obligations.

3. How We Share Information

We do not sell your personal information. We may share information in the following cases:

  • Service Providers: With trusted vendors who provide hosting, payment processing, analytics, or email distribution.
  • Business Partners: With event sponsors or affiliates (only when relevant and with safeguards).
  • Legal Requirements: If required by law, regulation, or government request.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets.

4. Cookies & Tracking

We use cookies and similar technologies to:

  • Enable core website functionality.
  • Analyze traffic and usage trends.
  • Deliver targeted advertising and remarketing campaigns.

You can manage cookies through your browser settings. Disabling cookies may affect website functionality.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or comply with legal requirements.

6. Data Security

We implement reasonable physical, electronic, and organizational measures to protect your information. However, no system is 100% secure, and we cannot guarantee absolute security of your data.

7. Your Rights

Depending on your location, you may have the following rights:

  • Access, update, or delete your personal information.
  • Opt out of marketing communications.
  • Restrict or object to certain processing activities.
  • Request a copy of your data in a portable format.

To exercise your rights, contact us at bill@pkamar.com.

8. Children’s Privacy

Our Services are not directed at children under 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal data from children.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices, and we encourage you to review their policies.

10. International Users

If you access our Services from outside the United States, your data may be transferred to and processed in the U.S., where privacy laws may differ from your jurisdiction.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Effective Date.”

12. Contact Us

For questions or concerns about this Privacy Policy, please contact:

Equipment League
9550 58th Place Suite 450, Kenosha, Wis.
bill@pkamar.com
2627575803

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